PUREJEWELRYSTUDIO is a Ukrainian jewelry brand with its own production in Kyiv.

Our story began long before the brand itself. The Jewelry Design Studio was founded in 1997, followed by the opening of our own production in 2000. Decades of craftsmanship, evolving technologies, and a constant exploration of form eventually shaped the foundation for PUREJEWELRYSTUDIO, launched in 2017.

Today, our work is backed by more than 25 years of experience in jewelry design and making.

Our aesthetic is defined by contemporary minimalism, clean geometry, and carefully considered proportions. We explore line, volume, and light, refining every piece until it feels balanced and complete.

To us, minimalism is not about having less. It is about knowing what is essential. Our pieces are designed to stand on their own while naturally working together, allowing each wearer to create combinations that feel personal and effortless.

Every piece is developed and made in our Kyiv workshop, from the first sketch and refinement of the form to production and final polishing. Keeping the entire process in-house allows us to preserve the integrity and precision of each design.

A distinct part of our practice is fine jewelry for ear piercings, crafted exclusively in gold and diamonds.

We approach the ear as a space for personal composition. Each piercing and each piece becomes part of a larger balance, shaped around the anatomy of the ear and the individuality of the wearer.

These compositions are designed to evolve over time. New pieces and piercings can be added gradually, creating a personal jewelry architecture that grows with you.

PUREJEWELRYSTUDIO creates jewelry that is meant to be worn, combined, and rediscovered — pieces that become part of the way you express yourself.